Boston, MA 05/21/2014 (wallstreetpr) – Tata Motors Limited (ADR) (NYSE:TTM) plans to launch two new vehicles this year, and rumours are widespread that the vehicles may be launched in August. However, the company has not come out clearly to give an exact date for the planned twin launches. Nonetheless, Tata has already made it clear that it intends to use the new launches to boost its sales following a series of sales decline in the company.
Towards enhancing sales, Tata intends to hire a big team to support its sales, marketing and services network ahead of the planned launch of Zest and Bolt.
New Launches
The Mumbai-based automaker, Tata Motors Limited (ADR) (NYSE:TTM), is gearing up to introduce Bolt, a hatchback and Zest, a sub-compact sedan, onto the market this year with sources projecting August as the launch month. The new vehicles will feature petrol engines with a diesel version of the two vehicles available with the option of Automated Manual Transmission (ATM) after the launches. Though compact, Zest and Bolt, being passenger vehicles, will be spacious, and that feature will answer the need of many passenger car buyers and will in turn support bigger sales.
Hiring spree
Tata Motors Limited (ADR) (NYSE:TTM) intends to hire up to 3,500 sales force within the next six months to support its planned launches. It intends to organize the largest auto road show in India through which it hopes to capture 2,400 towns over the next six months. The company expects its enhanced sales, marketing and services network to help it recoup its lost market share.
The company recently reported April sales decline. It also lost market share in the fiscal 2013-14. Tata Motors Limited (ADR) (NYSE:TTM) intends to bring its minimum sales levels to between 23,000 and 24,000 units per month, up from the current range of between 13,000 and 14,000 units.
Enhanced capacity
As it seeks to make big sales and generate higher revenue, Tata Motors Limited (ADR) (NYSE:TTM) recently announced that it has enhanced its capacity to meet the market needs. It also reported initiatives to support efficient operations towards cost-savings and maximization of shareholder value.
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