Boston, MA 02/06/2014 (wallstreetpr) – LinkedIn Corp (NYSE:LNKD) reported its Q4 earnings that topped analysts’ estimates. Alongside it, the company also announced that it intends to buy Bright.com, the data savvy job-search startup, for $120M. LinkedIn Corp (NYSE:LNKD) said that this was a 70% stock and 30% cash deal and that it will be closed in the 2014 Q1. In its statement, the company said that the Bright.com team now has 50 staff. Most of these members will be coming on board LinkedIn Corp (NYSE:LNKD) in the forthcoming weeks. However, there is no mention about the founders of the startup and about whether they will be joining LinkedIn Corp (NYSE:LNKD).
The trend continues
Those who have been using Bright.com will still have access to it till 28 February after which it will be incorporated into LinkedIn Corp (NYSE:LNKD). Over the past 2 years, LinkedIn Corp (NYSE:LNKD) has made a fair number of acquisitions in a very methodical and strategic manner and is picking the choicest and the smartest startups that can help the company with expanding its expansive professional content network and its talent solutions products. This trend started in early 2012, when LinkedIn Corp (NYSE:LNKD) acquired Rapportive, the email-embedded, popular contact management too, for around $15M. Since that point of time, the public-facing product of the company has laid much more emphasis on facilitation of content sharing.
Back to the basics
Earlier, the company was more focused on contact-sharing and this is where the strategy change cane into the picture. LinkedIn Corp (NYSE:LNKD) has also acquired SlideShare, the document and slideshow sharing network, for $118M and more recently, snatched up Pulse, the big news reader for $90M. With all these acquisitions in view, it seems like LinkedIn Corp (NYSE:LNKD) is coming back to basics with the Bright.com acquisition and is moving into the professional networking and the job search market. If this particular buy has to be looked at from a different perspective, the dominant in the market acquired a rival which had the potential to turn the tables around. No matter which way you look at it, and irrespective of which space it wants to focus on, LinkedIn Corp (NYSE:LNKD) will be benefiting from this acquisition.