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Lifevantage Receives a Battlefield Promotion (LFVN)

Beginning on September 12, 2012, shares of Lifevantage (OTC: LFVN) will commence trading on the NASDAQ under the same symbol that the stock carries now. Companies eligible for listing on the NASDAQ must meet specific criteria regarding their financials and market capitalization. Douglas Robison, President and CEO of Lifevantage, said the following, “Over the past two years we have consistently delivered strong revenue and operating growth and have taken the necessary steps to improve the overall financial health of our business.”

Traders will benefit from a NASDAQ platform that exposes orders to more liquidity and efficiencies than the over-the-counter market.

In addition to the NASDAQ news, Lifevantage released its fourth quarter and full fiscal year 2012 financial results after the close of the market yesterday. Year-over-year fourth quarter revenues increased by 197% to $144 million, and net revenues for the fiscal year grew by 224% to $120 million. The company ended FY 2012 with cash and cash equivalents of $24.6 million compared to $6.4 million in the prior year.

The double-barreled news had sellers running for cover on the opening bell. The stock began the day at $3.43, or eight cents higher than the closing price on Monday. With sellers still ducking, buyers drove share prices to $3.56 shortly after the start of the trading day. After the initial wave of buying in the first 30 minutes of trading, share prices retreated along with volume to an intraday low of $3.37 before lunchtime in New York. With food in their bellies, buyers returned to action and drove the stock higher into the closing bell. With minutes left in the trading session, the stock hit a high of $3.60 and finally closed at a price of $3.55 for a 20-cent gain. Volume on the day swamped the average daily volume of 185,000 with 1.5 million shares exchanging hands.

The stock came to life last February when the company made positive comments about projected earnings. Share prices rose from an annual low of $1.32 to a 52-week high set in March when the stock traded for $3.98. Since the spring, shares of Lifevantage have traded in a dollar range between $2.50 and $3.50. Over the last two weeks, the stock has gained nearly 17%. Is the NASDAQ listing and the earnings report enough validation of the company’s progress to push the stock higher? This is the question that traders will contemplate tonight.

Newsletter activity promoting the stock, which can be found on Stockreads.com, has remained quiet since the spring. Promoters on Stockpromoters.com, where a total of 19 promotions can be found, have been equally quiet. @InvestorsLive commented about the NASDAQ listing on Twitter, and @stockstobuy added Lifevantage as a stock to watch.

Lifevantage Corporation sells dietary supplements through the multi-level marketing industry. The company’s focus is to sell life improving and wellness products, which are sold in the United States, Mexico and Japan. Along with dietary supplements, the company also offers a product for anti-aging skin care. The company was founded in 1988 and is located in Sandy, Utah.

Published by Alan Masterson

Alan has over 25 years of trading experience in the U.S. equity markets. He began his career in finance working on a program trading desk specializing in over-the-counter stocks. His career progressed from that point to his current position as senior trader on an institutional trading desk. In the evenings, Alan teaches economics at a local community college. He has contributed articles to various publications over the last six years, including feature articles for an economics magazine and various financial blogs. You may contact Alan via his email ([email protected]) or his Google+ page (https://plus.google.com/103338576216002376250).



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