If Technology Can’t Replace Personal Service, The Marcus Corporation (NYSE:MCS) Believe It Enhance It

Boston, MA 03/24/2014 (wallstreetpr) – The Marcus Corporation (NYSE:MCS), which is a leader in entertainment and lodging with extensive real estate interest, is the owner of Marcus Theatres (R). Through this business division, the fifth largest theatre network in the U.S., Marcus Corporation has announced adoption of a technology that it believes will effectively aid its operations and business returns.

Marcus Theatres operates in 55 locations and owns 685 screens across the U.S. in places such as Illinois, Minnesota, Ohio and North Dakota among others. And the business has been witnessing growing number of patrons and demand for other products. Thus, the business announced today that it now fully deploys NCR Corporation (NYSE:NCR)’s customer transaction technology for restaurants and cinema. This move will enable the company to improve its operations while enhancing customer movie experience.

Coming to the adoption of NCR’s full suite for restaurant and cinema transaction technology, Marcus Theatres CEO Rolando Rodriguez observed that the company values personal service and cannot compare it value with anything. However, he went on to say that the transaction technology that they have just fully acquired will go along way into enhancing their service delivery and customer experience.

On-the-go solution

Marcus Theatres get overwhelming on-the-go orders for such items as pizza. The company has been using customer transaction technology from NCR to ensure that it not only meets the needs of its on-the-go customers after movies, but also increase sales. The adoption of the transaction technology has been a big success, but the company felt that it was even better to go full blast with the deployment of the customer transaction suite.

In essence, the business is pulling out all stops to ensure that it doesn’t let any sales opportunity go to waste where technology can supplement personal service.

Marcus Theatres is gold on the crown of Marcus Corporation (NYSE:MCS). The business is growing rapidly and contributing significantly to the company’s revenue and earnings figures.

Stock performance

Shares of Marcus Corporation (NYSE:MCS) are currently trending downward. However, in the past four weeks, the shares are up almost 16 percent, breaching key barriers and transaction solid share volumes.

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Published by Alan Masterson

Alan has over 25 years of trading experience in the U.S. equity markets. He began his career in finance working on a program trading desk specializing in over-the-counter stocks. His career progressed from that point to his current position as senior trader on an institutional trading desk. In the evenings, Alan teaches economics at a local community college. He has contributed articles to various publications over the last six years, including feature articles for an economics magazine and various financial blogs. You may contact Alan via his email (alanmasterson@wallstreetpr.com) or his Google+ page (https://plus.google.com/103338576216002376250).

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