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Google Inc (NASDAQ:GOOG): Serious Look At Server Processor?

Boston, MA 12/16/2013 (wallstreetpr) – Google Inc (NASDAQ:GOOG) it is believed has been seriously considering the possibility of building its own server processor.

Current unconfirmed news point at the search-engine giant considering ARM Holdings Plc, processed to provide the required components. Though, there was a passing consideration that Intel with its vast repertoire could well see a second-wind as digital and telecom technology moves to the next generation of customized components with powerful interface, which will deliver unprecedented services.

Phased processor making capability built

While most of it speculation, Google Inc (NASDAQ:GOOG) is more or less likely to choose ARM as its partner.

Analysts also believe that the, since 2007, Google Inc, has been always focused on achieving this goal and adopted a long-term strategy to achieve this.

Back in 2007, when Google Inc acquired PeakStream, known to be one of the successful developers of software for multi-core processors, there was not much speculation. Later in 2010, the Agnilux acquistion, which is also ARM-based chip maker, did put some speculation into circulation.

Why does Google need a Custom Processor?

Google Inc (NASDAQ:GOOG) thrives on its search engine capability. The faster and more accurate the search results higher the use of one of the most successful search engines – Google Chrome browser.

To be able to deliver this capability on a regular basis, Chrome needs to work hard behind the scenes. This includes building the infrastructure like servers to ensure high sophisticated protocol. The maintenance and upgrades of these is an on-going process and is noted to be one of the highest expenditures for the company.

The key for Google is not in cost-effective processors but in building servers which consume less power and thereby lower the overall costs of expensive electricity bills. Once it is able to build its own servers, Google expects to see better management of every day expenses in maintaining and upgrading its data centre servers!

Published by Benjamin Roussey

Benjamin Roussey is from Sacramento, California. He has two master’s degrees and served four years in the U.S. Navy. His bachelor’s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master’s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing.

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