Blackhawk Network Holdings Inc (NASDAQ:HAWK) Bestowed With Paybefore Annual Award

Pamela Garcia - March 10, 2014

Boston, MA 03/10/2014 (wallstreetpr) – The fresh news coming in from Blackhawk Network Holdings Inc (NASDAQ:HAWK) is that it has bagged the Paybefore Award for its inventive network campaign called, “BEFORE YOU” and has earned Best-In- Up with Prepaid marketing Category.

“Before You” Gets Best In Category

Paybefore panel, consisting of five industry veterans conferred Blackhawk’s ‘Before You’ with 2014 Paybefore Annual award in the Up with Prepaid Marketing group. The company’s winning of the title is a remarkable victory in itself among the huge number of contenders from around the world. In addition to this, the Best-in-Category awards were tallied from the the votes of DeBonis and Paybefore CEO Marilyn Bochicchio, three outside judges— Polymath Consulting; Lori Breitzke, David Parker, E&S Consulting; and Brian Dunne, SVM Europe and IMA. Along with them d Paybefore CEO Marilyn Bochicchio along with Sixth Vote Judging from 11,000 participants.

More About The Paybefore Award

The program is a multimedia drive, which includes communication with the help of visuals like print advertisements and in-store signage, posters and circulars. The idea of this campaign is to implement it in a three strip format with a cartoon style, which will create a fun spectacle in retail locations along with an easy to understand format. The campaign is displayed through various communication spots both outside and inside of the retail stores. The campaign focusses on how the cards for telecom services and top brands can be obtained in order to accumulate bonus points as per the retailers’ incentive programs, like that of fuel points.

Paybefore Awards has been conferring the most prestigious acknowledgment of global excellence from the last eight years in the prepaid, emerging payments and mobile industry. The awards, which are presented every year by Paybefore publications, establishes the important source of market information for substitute payments executives. Paybefore’s CEO, Marilyn Bochicchio said in a statement that the companies and campaigns awarded under the Paybefore Awards set great examples of the degree of excellence, which can be attained when innovation is combined with the thoughtfulness and technology to meet the real world needs.

More About Blackhawk Network Holdings Inc

Blackhawk Network Holdings, Inc. (NASDAQ:HAWK) is a prominent prepaid payment network which carries out the program management as well as the delivery of gift cards, financial service and prepaid telecom products across a worldwide network.


Pamela Garcia

Pamela Garcia is a keen follower of U.S. stock market

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