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Amazon.com Inc. (NASDAQ:AMZN) Takes Lessons From Google’s (NASDAQ:GOOGL) Stadia To Launch A Netflix-like Gaming Service, Luna

Amazon.com Inc. (NASDAQ:AMZN) has launched a new cloud gaming offering referred to as Luna as the giant e-commerce company that looks to succeed where Google’s (NASDAQ:GOOGL) Google Stadia failed.

Google Stadia was underwhelming

The new service, code-named Tempo, previously supported by the extensive AWS data centers network, will be available to US residents with PC, Fire TV, Mac, iPad, and iPhone support. Google Stadia backfired on its launch, and it was unplayable at times, which is unacceptable for any gamer. It is safe to say that there were mistakes with Google Stadia that involved latency issues but still, it was hard to sell following the launch because of the traditional model than was anticipated.

It was hardly what games expected it to be like a Netflix of games where games can play several games at an affordable monthly fee. Instead, a hamstrung disorganized selection of mediocre games was available for free and invitation to pay for the latest games. In short, it was a complicated, confusing PlayStation or Xbox where gamers stream games rather than downloading.

Amazon has learned from Google Stadia failures

Google Stadia was a great idea that failed in execution, and Amazon looks set to succeed in the area with the launch of Luna, which has similarities to Stadia. Even in the early stages, Luna learned from Google Stadia’s mistakes, which give a chance for greater success. Amazon’s Luna has adopted a Netflix-like approach by having unlimited access to a collection of games grouped into channels for a monthly fee.

It has a Luna Plus Channel where gamers can access up to 100 games at $5 per month compared to Google Stadia, which offers 25 free games whose list it rotates every month with the Stadia Pro service. Subscribers can simultaneously stream games up to 1080p/60fps, with 4K expected to come soon. Interestingly this will be an introductory price offering limited access, which will dart higher once Luna shows early success. According to Amazon, they also plant to have a dedicated Ubisoft channel on Luna, but it’s not clear how much Amazon will charge.



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