Mobile game company, Zynga (NASDAQ:ZNGA) has announced a partnership with i.am Angel Foundation and will.i.am to raise $5 million to support educational purposes. The donations will support the American dream GoFundme initiative with funds committed to unlocking STEAM education opportunities in underserved communities in the US.
Zynga donates to the American Dream GoFundme initiative
The interactive entertainment company contributed $250,000 towards the i.am Foundation and the intuitive from its Social Impact Fund, an endowment fund of $25 million. The fund which launched in June last year intends to invest in charitable and educational causes associated with inclusion, diversity, and equity.
Also, Zynga is planning to use its channels and audience reach to expand awareness for the company and also encourage other entities and individuals to come on-board. On its iconic hit game Words With Friends, they will feature the word “Dream” which will echo the initiative’s theme. The company will release more new content throughout January and February to create awareness and action for the initiative through its employee channels, blog, and social.
Zynga delighted to partner with i.am Foundation
Black Zynga Union chairperson and Zynga’s Deputy General Counsel, Krystal Bowen said that they are delighted to join the i.am Angel foundation in their commitment to creating equity and opportunity through education enhancing STEAM skills. Bowen said that over the past ten years, the i.am Angel foundation has significantly impacted the lives of many students. He said that companies should often offer resources to the next generation to enable them to succeed in the 21st-century economy. Bowen concluded that they are delighted to be part of an organization that is making a difference in the community and lives of the youth.
To start the campaign, will.i.am releases a single “American Dream” focusing on education as the foundation for economic equality and a social justice issue. Will.i.am the i.am Angel Foundation founder said that there is a need to turn around the problem of prison and poverty into the American Dream. This is achievable through fair access to education including STEAM skills that give students a career path.