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Zynga Inc (NASDAQ:ZNGA) Unveils GIFs Against Friends On The App Store For iMessage, A Move Expected Enhance User Experience

Zynga Inc (NASDAQ:ZNGA), which happens to be one of the top and trusted social game developers has today moved ahead make an announcement regarding the unveiling of the GIFs Against Friends, which is a of course an ultimate mobile party game.

Asides from that, it is also the provider’s most recent addition to its iMessage app collection, which comprises of Words With Friends. The new development is part of a series of developments that the provider has been focusing on lately in a move to try and revamp its services as well as increase the potential of its business to generate higher revenues.

The undertaking of this recent development according to some top sources has been done in close collaboration with Tenore, which as a matter of fact happens to be one of the leading and at the same time the fastest-growing mobile GIF sharing platform. As was revealed by one of the company’s top executives, the group game can at this particular moment be accessed within Apple’s Messages app and just incase you need to download it, simply do that on the App Store for iMessage.

The General Manager at Zynga in a statement said, “As one of the foremost game publishers on the App Store for iMessage, we are constantly looking up for new ways to innovate on how mobile users are playing and communicating. Inspired by all of the ways that people are using GIFs to express themselves, GIFs against Friends is a brand-new social game that’s perfect to play right within an iMessage conversation. We’re happy have entered a partnership with Tenor, the leading mobile GIF platform, in reimagining how people are connecting by bringing this engaging, entertaining GIF competition directly into the conversations players are already having with their family and friends.”

As a matter of fact, messaging has lately become the most common way for people to socialize as well as communicate with friends. The co-founder and head of business development at Tenor, Frank Nawabi, in a statement said that the company had made tremendous steps in the quest to define a visual language for this new medium.

Published by Alan Masterson

Alan has over 25 years of trading experience in the U.S. equity markets. He began his career in finance working on a program trading desk specializing in over-the-counter stocks. His career progressed from that point to his current position as senior trader on an institutional trading desk. In the evenings, Alan teaches economics at a local community college. He has contributed articles to various publications over the last six years, including feature articles for an economics magazine and various financial blogs. You may contact Alan via his email ( or his Google+ page (

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