Yelp Inc (NYSE:YELP) submitted its plea against the search giant Alphabet Inc (NASDAQ:GOOGL)’s Google at Senate Antitrust Subcommittee on anti-competitive practices. The committee is formed to investigate the self preferencing by Digital Platforms.
Yelp helps consumers with local search results
Senior Vice President (Public Policy) of Yelp, Luther Lowe, has kept its long-standing claims against Google in front of the committee. Yelp helps consumers with search results relevant to local needs. It is useful for customers looking for businesses and restaurants in their location. According to a claim by Yelp, Google favors its services and products in the search results.
Lawmakers, Politicians, and Yelp points finger at Google
Lawmakers, Politicians, Yelp, and other businesses point finger at Google and raise concerns on the anti-competitive practices used by large tech companies. The complaints raised by Yelp is finally yielding results because the lawmakers in the US are introducing new policies and improving vigilance against fraudulent practices.
Google shifts stand
Lowe said Google is fair in its practices in early 2004. However, it changed the practices from 2007 onwards by adding “One Boxes” or Answer Boxes. This is to offer relevant search results to the users. In this testimony to the committee, Lowe said Google showcased the answer boxes on top of the search results. Yelp gets 80% of the search results from Google. It expected relevant results from across the web. But, Google deceived businesses by showing it’s products and services.
In email communication, Google said it has developed the search for its users. The company is improving results to provide quick results to the users. It collects data from maps, web pages, and products for translation or sale.
Federal Trade Commission investigates search engine
Federal Trade Commission (FTC) has investigated the search engine of Google. According to a statement released in 2013, FTC does not find any evidence to support that Google is manipulating the search results to the disadvantage of vertical websites that compete with the vertical properties of Google. According to leaked documents at a later stage shows that FTC recommended filing a case against the search giant.