Yahoo! Inc. (NASDAQ:YHOO) & Yelp Inc. (NYSE:YELP) To Unite?

Boston, MA 02/11/2014 (wallstreetpr) – Yahoo! Inc. (NASDAQ:YHOO) is apparently on the Bull Run, reporting over 1.42% growth, stock prices. The north ward movement is reportedly on news of a new alliance with Yelp Inc (NYSE:YELP), the popular review website.

Yahoo! Inc. (NASDAQ:YHOO) has been in a long-haul deal with Microsoft Corp over the past few years, seeking a quick-fix turnaround to overcome the slow-burnout this pioneering online search engine has seen. Yahoo! During the course of the tie-up with Microsoft has been sharing part of the revenue for searches on Bing, with the search-engine’s parent.

However, over the past month, there have been winds of change. And finally the announcement did come.

Yelp listings will appear on Yahoo search

CEO Marissa Mayer in a meeting with her employees on Friday, announced that Yahoo would soon h have a working relationship with Yelp Inc (NYSE:YELP). As part of the deal, yahoo would soon run the listings on Yelp as well as the other business review on the Yahoo search engine itself.

This amalgamated feature is to be available in the next few weeks.

Yahoo! Inc. (NASDAQ:YHOO) had thus far used an age-old feature called Yahoo Local, thus far to provide additional data for business listings and searches.

Yahoo to get back on the search engine trial

The partnership with Yelp will now allow Yahoo higher penetration into local searches and is expected to gain sufficiently from Yelps review listings. With Yelp the data available is more centric and relevant to the local areas of search for businesses in the US or Europe or Asia.

Therefore, the opportunity to drive higher traffic to Yahoo Local, which is not as popular, will also generate higher advertising revenue.

Yahoo! Inc. (NASDAQ:YHOO) is now rated a Buy by most analysts and is likely to head a rally.

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Published by Lisa Ray

Lisa has a Bachelor of Arts in journalism from Purdue University and 3 years of experience in the publishing field.

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