Yesterday Marissa Mayer, Yahoo! Inc. (NASDAQ:YHOO) chief executive said that the organization will continue to concentrate on social, video, native as well as mobile. The firm is introducing two new ad products keeping that vision in mind.
Yahoo is launching native video ads and video app install ads before its NewFronts marketing conference the coming week. The firm will showcase its maturing video content at the presentation in New York. Right now, advertisers can build video ads that will be displayed on Yahoo’s homepage along with its digital magazines and apps. Further to these two ad formats, Flurry Analytics can be harnessed by advertisers to know ad performance. In the instance of install-ads, they can see whether ads are pushing app installs.
The new ad products can draw in fresh advertisers. However Flurry’s mobile analytics act as the catalyst.
Similar to the editorial videos displaying in its content feeds, the firm’s native video ads will run automatically on mute. Users can unmute the videos and choose to see them in full screen.
Advertisers need to pay only if a particular ad has played for minimum three seconds considered as a view by the organization. The policy is different from that of Facebook. The latter also hawks autoplay video ads albeit bills advertisers upon the playing of a particular video.
Yahoo has a host of video formats, which let advertisers achieve their campaign objectives. The latter could range from brand awareness to performance-based targets. Leveraging native video ads, Yahoo blends a couple of the most engaging digital formats. As a result, brand content can be as captivating as a video. Further the former will be seamlessly integrated with Yahoo’s homepage, apps as well as digital magazines akin to conventional native ads.
Harnessing video app install ads, apps can be promoted across Yahoo. The firm lets mobile app publishers acquire video-app Install ads via its automated ad marketplace Yahoo Gemini.