Boston, MA 02/10/2014 (wallstreetpr) – Yahoo! Inc. (NASDAQ:YHOO), one of the first online services to prove the potential of the internet a couple of years ago, has since reached ‘critical mass.’ As newer technology and innovative algorithms allowed newer technology platforms to build and grow in the past two decades, Yahoo! Inc. (NASDAQ:YHOO) has been slow to play catch-up.
This was not for lack of innovativeness by the once popular search-engine giant, but more non-conclusive decisions by management and dearth of technology direction.
This was further confounded by a series of wrong acquisitions and over-paid technology collection that did not pay well in the long run.
However, things appear to have changed for the old survivor with new management team and fresh ideas. This has meant that older unused email users’ accounts have been confined to digital dustbins and revived for newer users while at the same time newer products and deals with Microsoft are expected to turn the tide soon.
Yelp Listings and Local business in organic search
Yahoo! Inc. (NASDAQ:YHOO) has now incorporated new changes in how it will offer its latest Yelp Inc (NYSE:YELP) services. It will now allow the native integration of Yelp listings as well as reviews on Yahoo! search itself.
The new features, which shall launch in the next few weeks, will display Yelp star-ratings, key details on the Yahoo search results. Thus, far information for such searches was generated by Yahoo’s in-house service called Yahoo local.
With new features of Yelp Inc (NYSE:YELP) available on Yahoo, it will soon offer differentiated display, moving it away from the standard Google and Bing search results.
Bing and shared revenue
Yahoo currently allows Bing searches, following the 2010 deal with Microsoft Corporation (NASDAQ:MSFT) on a 12% revenue sharing deal of Advertisement used on Yahoo searches. This deal is flexible and either party can choose to withdraw post 2015 as per terms and conditions of agreement. Disappointingly for Yahoo! Inc. (NASDAQ:YHOO), online ad revenues have dipped in the fourth quarter leading to poor results.