Boston, MA 05/15/2014 (wallstreetpr) – Telecommunications company Windstream Holdings, Inc. (NASDAQ:WIN) has identified three areas in its business that it seeks to work on this year, to support performance improvement. That comes at a time when the company reported weak results in the latest quarter. The management blamed the trouble in the quarter on competition and higher costs of operation.

The company expects its focus on the identified areas to enhance its service and product delivery while improving customer experience.

As the first thing, the company intends to increase its marketing efforts and that will include more advertising campaigns to refresh the brand and thwart competition.

The other area that the company seeks to address this year is unifying its enterprise platform by moving sales management, billing and provisioning onto one platform. That will go as a far as completely integrating Paetec Holding Corp, a business that it acquired back in 2014.

The final key area that Windstream Holdings, Inc. (NASDAQ:WIN) seeks to address in 2014 is the upgrade of its network and expansion of broadband whereby the company intends to capture 75K new homes by the end of 2014.

According to CEO Jeff Gardner, the company seeks to be focused on revenue growth that includes taking steps to accelerate sales and to improve the competitive edge of the business.

Tepid quarter

Windstream Holdings, Inc. (NASDAQ:WIN) was stung in 1Q2014 as the company witnessed both revenue and profit declining in the three months to March 31. A big decline was noted in the profit column that fell 69 percent from the same quarter a year earlier. Revenue dropped 2 percent in the latest quarter.

The telecom firm earned a profit of $16 million or $0.02 per share in the latest quarter. That compared with a profit of $52 million or $0.09 per share in a year ago quarter. Revenue came in at $1.46 billion, falling short of $1.49 billion in the same quarter a year ago.

2014 revenue guidance

Following a tepid 1Q, Windstream Holdings, Inc. (NASDAQ:WIN) expects the revenue in full-year 2014 to either increase 1 percent over the figure realized in 2013 or decline 2.5 percent.