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Will Southwest Airlines Co.’s (NYSE:LUV) iPads-TV Deal With Dish Add Value?

Boston, MA 10/30/2013 (wallstreetpr) – In a deal that is apparently geared to keep its top-line up against the competition, Southwest Airlines Co. (NYSE:LUV) has entered a TV deal with Dish Networks that would allow its passengers to borrow iPad 2 from some three airports it serves to watch on-demand TV on the flight. This deal is expected to excite passengers flying on Wi-Fi enabled planes on the routes between Chicago’s Midway Airport, Denver and Oakland. It now means that Southwest Airlines has expanded its deal with Dish satellite TV.

Southwest customers will be able to pick up the tablets at the airport, watch live programs on the plane and return them at the end of the flight, all for free. This means that the airline will be able to attract more customers to its flights. This new iPad-TV deal involves 200 tablet computers which will be made available for the Southwest customers at each of the three identified airports. In the course of the deal which is expected to run through year-end, Dish now picks up the promotion tab to get the airline’s customers sign up to its service.

Southwest Airlines operates scheduled air transportation in the U.S. As of Dec 31’11, the airline was serving more than 70 cities in more than 30 states nationwide. In May 2011, the airline acquired AirTan Holdings, followed by expansion of its flights to three new cities in two more states. As of previous closing, the company has $12.53 billion in market cap. It traded up 0.35% on Tuesday to close north at $17.16.

It’s been a great time for the Southwest Airlines investors as the stock moved up nearly 16.8% in the past month alone. The company is also above its 20 Day SMA. This suggests that the stock could be on the positive end of things for a long time. The airline carries a buy rating from Zacks.

Published by Ruchi Gupta

Swati Goyal has over 6 years of experience in financial research & analysis domain. She has built financial models varying from consumer goods to banks. She has her articles published in leading dailies of the nation



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