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Will Apple Inc. (NASDAQ:AAPL) Prove Its Mettle Again?

Boston, MA 09/10/2014 (wallstreetpr) – Apple Inc. (NASDAQ:AAPL) was surrounded with hard questions as to when it will move away from iPhone and iPad. Both investors and consumers were demanding something new from Apple, which has finally answered the call, indeed in a brave move. On Tuesday, Apple’s CEO Tim Cook revealed not one but three new offerings in the form of Apple Pay, smartwatches and bigger versions of iPhones.

Three Offerings

Apple Inc. (NASDAQ:AAPL) holds the history of creating a difference, which is well established from the fact of its success in iPhone and iPad. So, this time again, Apple has stood up to prove its valor in areas, which pose challenges to others. To start with, ApplePay is a form of payments system that wants to dominate over the conventional credit card payments. The payment mechanism comes equipped with near-field communication (NFC) and an additional security layer to protect user from loss of financial data if iPhone is lost or stolen. Companies like Google Inc (GOOG) and eBay Inc (EBAY) tried floating this idea, but they received little response from consumers, who still prefer credit card as a payment mode. Apple Inc. (NASDAQ:AAPL) is trying to address the lack of interest through power tie-ups with Visa Inc, American Express and MasterCard along as well as renowned retailers like Macy’s Inc and McDonald’s Corp.

Expensive Versus Cheap

Then comes the wearables, which have yet to position themselves in the market. A range of Smartwatches and fitness bands from companies like Samsung and Pebble Technology Corp have come and vanished in a short span, which again is a difficult area for Apple. Lastly, smartphone companies are picking up on trend of launching affordable phones to match the demands of users, who do not want to spend extravagantly on these phones. But, Apple Inc. (NASDAQ:AAPL) is travelling against the tide yet again with its pricey large sized iPhones. To summarize, Apple is sending out a loud and clear message that it is still a pioneer in innovation, but it is all to be seen if it will repeat history once again this time.

Published by Steve Hackney

Steve Hackney is a corporate finance professional with over 14 years of experience in cash management and investing. He earned a Bachelor of Science in Finance from Florida State University and holds a Certified Treasury Professional certification. Steve lives in Orlando, Florida with his family.

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