Wells Fargo & Co (NYSE:WFC) stated that it will launch its first ever national ad casting a same-sex couples. The new advertisement will also be the first of its kind in the U.S. banking industry. The bank and its peers have introduced same-sex couples in ads targeted to the LGTB group in recent years. However, the group has been eager to witness more firms featuring them and their families in major advertising campaigns, stating LGBT community as another dimension of the present-day family.
The new ad details
Wells Fargo’s new advertisement will make its debut on April 27 and perfectly fits the bill. The ad prepared by Wells’ new agency BBDO, will portray a same-sex couple learning sign language. They want to learn the language in order to communicate with their hearing-impaired adopted daughter. The bank terms the commercial as the act that highlights the emotional journey of a same-sex lesbian couple as they want to adopt a hearing impaired girl.
The couple learns sign language, meets with their new daughter and eases her concerns by showing their to-be parents can communicate with her. In addition to English, Wells Fargo intends to run the commercials in Spanish, Cantonese and Mandarin. The ad features wholesale banking unit of the bank displaying the hard work of a team to develop a business.
The changing time
Wells Fargo, led by the CEO and Chairman John Stumpf, comes in the list of companies featuring same-sex couples into their ads. Earlier this year, Tiffany & Co.(NYSE:TIF) featured a gay couple in its ad for the first time in the industry’s 178-year history. The bank, which has been supporting the LGBT group for years, states the new advertisement is the right thing to do. The marketing content and programs reflect the company’s values and highlights the diversity of the group it serves.