Boston, MA 09/18/2014 (wallstreetpr) – According to reports, Whole Foods Market, Inc. (NASDAQ:WFM) has decided to introduce first of its kind in-house brew master at a new store in Huston area. If everything goes as per plans, then this new store will open on November 6, 2014.
As per the information, in-house brew master is first of its kind of service that Whole Foods Market, Inc. (NASDAQ:WFM) is looking forward to launching in the domestic market. The management of the company thinks that this service will surely get the attention of local people who have their offices around the market or work here. It would be hassled free and amazing when a store employee would ride on his bicycle around the market and take the orders from people. Within least possible time he would go and deliver fresh beer at the customers’ location. Along with serving beer to people, he will also deliver made-to-order snacks in the brewery. Several departments will start including various brewery-inspired products in order to offer customers additional options.
WFM is all set to feature a two-vessel, five-barrel brewing system in the near future. The expected capacity of this system will be close to 400-500 barrels each year. The store will offer different tours, classes and events inspired by brewery. At the same time, it will feature an on-site bar with 20 taps. The initial seating system in the store will have 40 seats, with a facility of additional seating on the second-floor mezzanine. According to Whole Foods Market, Inc. (NASDAQ:WFM), Dave Ohmer will take care of all the management related tasks of brewery. He will also work on different recipes in order to produce new brews.
Whole Foods Market, Inc. (NASDAQ:WFM) is very confident about Ohmer considering his huge experience of twelve years as the head brewer in SawWorks Brewing in Knoxville, Tennessee. Apart from it, he also worked as an adjunct professor at South College, where he was responsible for developing curriculum for brewing, malting, grain, fermentation and yeast classes.