Who Took the Air Out of Save the World? (ZERO)

Two things for sure will set a person back in a seat with their stomach feeling more than a little queasy. The first is riding in a car rocketing from zero to 100 mph in a matter of seconds, and the other is watching a stock in their portfolio go from $1.69 to $0.48 in a matter of hours. Investors in Save the World Air (OTC: ZERO) experienced this today. The gut-wrenching tumble began with a Seeking Alpha article that called into question the company’s finances. According to the piece, the revenues realized by Save the World Air exactly equals the stock symbol, zero. Perhaps in response to the Seeking Alpha story, the company issued a press release after the close of the market regarding a shareholder meeting that took place on September 21, 2012, where the company’s directors updated investors about the commercialization of current technology.

At the opening bell, buyers and sellers appeared docile as the stock started the trading day basically where it left off yesterday at a price of $1.89. The first few trades of the day also established the high for the trading session. Thirty minutes later, the stock traded 60 cents lower. Like a downhill skier racing from the starting gate at the top of the mountain, sellers picked up the pace as traders began to think about lunch on the east coast. Save the World Air share price dropped from $1.25 to $0.48. In one hour alone, the number of shares exchanging hands exceeded the amount traded on an average day by six-fold. The stock managed a little rally in the afternoon as volume tapered off. When the trading day came to a close, the stock finished with a loss of 65% to end the session at $0.67. Over 11 million shares traded compared to the 512,000 shares seen on a normal day, which made today the heaviest volume day of the year. Traders will certainly have a lot chew over dinner tonight.

In the last 11 trading sessions, share prices had appreciated by nearly 300%, going from $0.50 to a new annual high of $1.92 established yesterday. The sell-off today wiped out the entirety of the gains made this month. The 52-week low for the stock occurred last November when traders exchanged shares for $0.19.

On September 14, 2012, around the time the stock began to rise, Save the World Air announced that its oil pipeline energy efficiency system, known as AOT (Applied Oil Technology), had arrived in China for testing. The testing is the second phase of a three-step process needed to gain approval from the China Petroleum Pipeline Administration. The first phase of testing was completed in late June.

In a press release dated August 9, 2012, the company stated it had begun commercial manufacturing of a second generation AOT.

Save the World Air is a green technology company that focuses on the development and commercialization of energy efficient technologies. The company currently has two products: Applied Oil Technology helps oil companies realize greater efficiency in exploration, drilling and distribution operations, and ELEKTRA reduces fuel consumption in diesel engines. The Santa Barbara, California, company was founded in 1998.

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Published by Alan Masterson

Alan has over 25 years of trading experience in the U.S. equity markets. He began his career in finance working on a program trading desk specializing in over-the-counter stocks. His career progressed from that point to his current position as senior trader on an institutional trading desk. In the evenings, Alan teaches economics at a local community college. He has contributed articles to various publications over the last six years, including feature articles for an economics magazine and various financial blogs. You may contact Alan via his email (alanmasterson@wallstreetpr.com) or his Google+ page (https://plus.google.com/103338576216002376250).