The social media company, LinkedIn Corp (NYSE:LNKD) recently bought into Lynda for $1.5 billion. Lynda is an online platform that offers online courses on a variety of topics. The acquisition is probably the largest that the company has ever gotten.
Lynda is a creative addition to the educative online world, offering its educative services as one of the most useful services one can obtain from the diverse online world. It is easy to see why LinkedIn decided to buy Lynda. Since the social network is based on a more professional approach, having a service that offers professional and educative content is not a farfetched idea. In fact, the move has been described as brilliant by some analysts.
From a professional viewpoint, talent management stands to gain a lot from LinkedIn’s new venture. The company will be able to make more informed career advice as well as backing up the choices with offers to take up courses that are compatible with the choice career. This factor will thus assist in closing the gap between careers and career advice by opening up the platform for individuals to gain relevant skills.
Take, for example, if LinkedIn provided courses that could assist individuals blend into a better candidacy for jobs they are applying to do. Growing talent is now a new aspect of LinkedIn that no one would have thought would ever happen. Then again, the online word is so volatile and unpredictable.
The New acquisition will give the company the ability to custom tailor individual skills towards achieving the skills required or the particular courses. This will make work easier for Human Resources because the after effect is the refinement of skills. The social/ professional site has been very instrumental for the employing companies and professional networking by providing genuine info about professional candidates.
The new acquisition promises interesting changes within the next few months following the company’s new services. The new services will, of course, be charged especially for premium users thus profitability will also be on the rise.