Boston, MA 10/14/2014 (wallstreetpr) – Wells Fargo & Co (NYSE:WFC) disclosed that it joined hands with Telemundo to unveil a campaign meant to help Hispanics realize their financial goals. The company said that it launched a campaign focused on improving the financial knowledge of Hispanics.
Wells Fargo & Co (NYSE:WFC) said that the campaign included informational vignettes besides customized content on the management of money, as well as, credit featuring ‘Un Nuevo Dia’ to be hosted byDiaz and Diego Schoening. The company’s campaign included engagement of social media apart from a dedicated online page through web spots of 30-seconds hosted by the finance section of Telemundo.com. It also provided online page to offer resources and tools to establish a budget and manage finances apart from building credit.
Wells Fargo & Co (NYSE:WFC) indicated that the campaign, which was launched on October 13, would remain in force for the six weeks. It would be anchored by custom divisions and sponsored financial divisions on ‘Noticiero Telemundo’ and Al Rojo Vivo.’ Apart from products and services, Wells Fargo & Co (NYSE:WFC) indicated that it was trying to understand the Latinos financial health and collected insights from the community to achieve the goal.
The alliance between the two companies indicated the commitment to make financial education, as well as, in-language resources available to consumers of Latino. Its commitment also included Spanish Text Banking, bilingual online tools, Spanish account statements, Spanish-speaking bankers in Stores across the country, and Spanish-language call centers.
Wells Fargo said that for the second straight year, it has conducted a survey of Hispanic investors throughout the nation to discover their novel requirements and viewpoints on finance. It threw lights on their strong need for more education on the basics of investing.
Wells Fargo & Co (NYSE:WFC)’s VP and Head of Hispanic Segment Strategy, Mariela Ure, said that Wells Fargo & Co (NYSE:WFC) wanted to make sure that it was connected with the community in a meaningful way. This could be done through helpful and valuable information that concerned most to them.