Twitter Inc (NYSE:TWTR) doesn’t want Grindr on its ad network anymore because it did not conform to set regulations. Reports indicate that this dating app has been sharing the personal data of those using its services to do businesses with advertisers and marketers.
Grindr went against guiding principles
Grindr believes that it is the leading dating app around the globe. It supports gay, bi, trans, and queer relationships that exist. It has been using Mopub, which happens to be Twitter’s subsidiary in the act of data sharing.
Twitter has spoken concerning the matter, outlining that it has kicked out the app from its network. It discloses the investigations are currently underway, and it seeks to strike a much better understanding regarding the consent mechanism of Grindr. The business guru confirms that the Mopub account is no longer functioning after it disabled it.
It seems that Grindr is not the only dating app engaging in this kind of activity. There are other dating apps doing the same in including Tinder, OkCupid, and many others. They are sharing the information of the users without their consent, which is a breach against regulations.
Reports show that these businesses have been sharing user information, including their locations, drug use, sexual preferences, political stands, and a lot of other information. European privacy laws are against the acts.
Data used in destructive ways
Markets have constantly needed these data. It has always been about using the data in the customization of their ads. However, there are also reports that the data could be used in other ways, such as exploitation, manipulation, and discrimination.
It has gotten to the point that experts think the practices are quite difficult to curb. From an ethical perspective, these acts are terrible and need to stop.
There are a lot of efforts going on, and one of them is tasking the security firm Mnemonic with the analysis of data traffic from about ten popular apps. It is only right that users get the opportunity to decide on the usage of their data. The information is usually gathered at that time when users are downloading and using the apps.