Twitter Inc (NYSE:TWTR), Sky Sports Agree To Broadcast Premier League Updates On Twitter

Twitter Inc (NYSE:TWTR) has recently entered into an agreement with Sky Sports to officially broadcast on the social media platform, Twitter, goals and highlights from the highly anticipated Premier League Season 2016/17.

The move is part of Sky Sports’ efforts to extend the availability of Premier League games and even extended highlights across all digital platforms— be it on-demand, smartphones, social networking sites, among others.

Broadcasting Agreement

Under the terms of the agreement, video clips of goals and highlights from all Premier League games will be posted real-time via the official Twitter account @SkyFootball, enabling Twitter users in the UK and Ireland to stay updated. The video clips will be made available via Twitter Amplify, which unifies all advertisers and broadcasters to bring high-quality real-time content to Twitter users around the world. Aside from that, Twitter users will also be provided with post-game analyses.

In Ireland, Sky Sports subscribers who have Twitter accounts may as well watch real-time video clips that are not usually shown in TV during the Saturday games at 3:00 pm.

Additional exclusive content after every game will also be made available on the Sky Sports Football Score app.

David Gibbs, Sky Sports & Sky News Digital Director, noted that the company is pleased to collaborate with the social networking giant, especially now that the biggest season of Premier League is happening. With the broadcasting company’s growing number of audience, Gibbs believes that the partnership with Twitter will bring viewers a better experience.

Twitter’s Sports Coverage

Twitter has been offering sports exclusives for quite some time now, which is why this new deal with Sky Sports is no longer surprising. The company has recently brought to Twitter users the same coverage offering relating to the Euro 2016. Also, with its livestreaming app, Periscope, Twitter has provided its users behind-the-scene (BTS) scoops of the Wimbledon 2016.

Furthermore, Twitter has also struck broadcasting deals with major US sporting leagues such as the Major League Baseball (MLB), National Football League (NFL), and National Hockey League (NHL).

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Published by Fiona Gibson

Fiona is a finance graduate and an expert in analyzing market trends.

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