Boston, MA 04/10/2014 (wallstreetpr) – The Western Union Company (NYSE:WU) has been up for a campaign to accomplish better relations with its customers. The leading payment services company, Western Union, has joined hands with Twenty-First Century Fox Inc (NASDAQ:FOXA) to reach out to the consumers in an innovative way. The company finds a new way to celebrate the friendship and family ties.
An attractive deal with another icon
For the animated film RIO2, this globally famous company has signed a new film partnership deal with 20th century fox. Business with the animated feature, a sequel to the original blockbuster film, including a lively and vibrant soundtrack, along with a cosmological cast will indeed be a creative and fresh beginning for the new-born relation of the 2 iconic brand names. The recently announced partnership of Western Union with the 20th century fox will be an excellent platform for both in reaching to a wider customer base. It is such an impressive representation of a concerted global marketing drive.
The Senior Vice President of The Western Union Company (NYSE:WU) has been heard mentioning that the theme of the animated film clearly and aptly represents the emotion of the customers in an artistic way. The film so nicely conveys the inherent connections of an individual with his/her loved ones, and thus the film has been selected by the Western Union in connecting with its customers.
Being the first ever entertainment partnership of the company, the latter is optimistic of pulling in more customers. The ongoing global marketing campaign is valid through May 18, 2014.
A smart drive indeed for Western Union
It appears that the company, which is specialized in providing its businesses and consumers with quick, trustworthy and convenient ways to receive and send money worldwide, has rightly entered into the partnership. Through RIO2, The Western Union Company (NYSE:WU) spreads the message that loved ones are indeed essential in one’s life. This entertainment venture has offered a firm stand for the company in providing a quick way in sending money to your loved ones at the times of their need.