Boston, MA 06/16/2014 (wallstreetpr) – Exactly after 20 years, when The Walt Disney Company (NYSE:DIS)‘s musical adventure film, “The Lion King” was released, the company is now all prepared to launch the movie’s follow on sequel, “The Lion Guard”. But, unlike The Lion King, which was released as a flick, The Lion Guard will first be rolled out on Disney Junior as a movie, sometime during the fall, followed by a TV sequel in 2016.
The Lion Guard’s story will roll around ‘Kion’, the little young cub of Simba and Nala, who will take the responsibility to guard the Pride Lands, leading a brave group, consisting of Cheetah, honey badger, egret and hippo. The story sounds interesting, and the marketing strategy of Disney is interesting indeed. The release of the direct-to-TV movie on Disney Junior will be aimed to first create popularity among the target audience of age group 2-7 years. Once the fan base is created, The Walt Disney Company (NYSE:DIS) would then plan to work on the different merchandise that it can offer to the young kids, right from books, apparel to everything else based on the new character.
The idea finds its roots deep within the marketing activities associated with Walt Disney Company (NYSE:DIS), which has up till now sold a range of products based on its various series. Going by the numbers, Disney Junior was crowned as the No. 1 channel in the U.S. for the year 2013, when it recorded a sale of $1.8 billion of its various merchandise. Undoubtedly, the figures are pretty bright when compared against the time length of just about two years, when Disney Junior first made its debut.
While the task of The Lion Guard to successfully find its way into the homes of billions of kids in the form of merchandise will be a difficult one, as after all it is tough to beat the craze of classics. But, still The Walt Disney Company (NYSE:DIS) is counting big on the little cub to bring a huge cash flow along with it.