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The Latest Promotion By Sprint Corp (NYSE:S) Dismissed As A Desperate Move To Fight Off Verizon Communications Inc (NYSE:VZ) And T-Mobile US Rg (NASDAQ:TMUS)

The U.S. wireless market has lately been experiencing the biggest ever price wars. Reporters and analysts have been airing out their views in relation in to the matter. One outstanding fact is that the analysts as well as reporters have often been quick to point a finger at  T-Mobile US Rg (NASDAQ:TMUS) and Sprint Corp (NYSE:S) in this particular regard.

By a mere look at the two, they showcase quite much in common. The two are smaller in relation to rivals Verizon Communications Inc (NYSE:VZ) and AT&T Inc (NYSE:T). The subscriber bases of the two skew towards the low-end users.

According to, T-Mobile over the years has been very much against anything that could compromise its future. To reach this end, the provider had profitably been taking share while at the same time spending enough on its network and spectrum.

Some close sources indicate that lately Sprint has been losing money, desperately cutting prices to maintain share and above all under-investing in its network and spectrum. This is not a healthy business position for any provider. However, the provider is not happy with its current state and has been doing all within its means to make sure that it springs back to life.

Sprint has had its fair share of challenges in the past. Some haven’t yet been resolved to this moment. However, the recent move by the company has impressed most of the concerned parties. The issue about expanding its presence and investment in the New England Region is indeed a great idea. It is expected to help generate more employment opportunities to end the joblessness crisis that has been there for a long period of time.

It will soon be opening up more than 60 new retail stores across the area and that will happen in the next about 18 months. By Sprint making substantial network investments in markets such as Buffalo, Boston, Rochester and Northern Connecticut, it hopes to boost its revenue collections. Becoming a market leader doesn’t come easy and some top officials working with the provider affirm that they will not give up in their efforts to climb to the top.

Published by Pushpa Naresh

Pushpa Naresh has done MBA (Finance) and an avid market tracker. She is a technical analyst who closely tracks US markets along with other global markets like India. She has been expressing her views about markets and also advises various clients.

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