Boston, MA 09/23/2014 (wallstreetpr) – It seems like The Coca-Cola Company (NYSE:KO) has understood the complications of global soft drink market. Very tight competition is going on between KO and other brands; therefore, it is trying to make sure that customers enjoy it, just like old days. Among a series of initiatives that KO has taken in the recent past, one is the launch of Coke Zero. After almost eight years of the global launch, KO has finally launched this brand in Indian market in order to tab more customers than before.
Insights of Coke Zero Launch:
With the launch of Coke Zero, KO has made sure that it’s available in both variants i.e. bottle and can. KO will distribute Coke Zero in 40cl and 60cl PET bottles and 30cl cans. When it comes to price, the company has decided to distribute Coke Zero in the price range similar to other KO bottles or cans. According to Venkatesh Kini, India & South West Asia President of The Coca-Cola Company (NYSE:KO), today’s customers have more choices than ever; therefore, KO wants to offer a wide range of offerings to them in order to maintain its market leadership position. It’s very important for a company to add variety in its offering to capture a wide range of audience.
It’s a perfect time for the launch of Coke Zero as the existing classic brand has established itself completely in Indian market. The launch of the new brand will further strengthen KO’s portfolio and give it an edge over others. KO sells quite a few soft drinks in India including Sprite, Coca-Cola, Maaza, Thums Up and Minute Maid. Addition of Coke Zero in this portfolio will surely take the brand Coke on the next level. If talk about global market, India is the 149th country where KO has launched Coke Zero. It is been seen as a strategic step of The Coca-Cola Company (NYSE:KO) in order to strengthen its existing portfolio.
