Tesla Inc. (NASDAQ:TSLA) has announced that “Free Unlimited Supercharging” is being reintroduced for the Model S sedans and Model X car owners. This means that drivers of these model cars will be able to access the Supercharger network and invigorate their cars for free.
Tesla reintroducing “Free Unlimited Supercharging”
Elon Musk the CEO of Tesla had previously described this benefit as unsustainable and that they should have ended it earlier. It makes business sense for the company to reintroduce the perk as it looks to boost sales for its top range expensive car models. For quite some time the free unlimited supercharging was associated to the company’s referral program but the electric carmaker has since reorganized the program.
In recent times the company has experienced a decline in sales for the Model S and Model X vehicles. However, the reintroduction of unlimited supercharging is a way the company is looking to bait customers into buying the premium models besides the Model 3. The company’s design studio is already listing the incentive during the configuration of the premium models. The company has indicated that unlike before, the benefit will last for the period the driver owns the vehicle and since it is linked to the owner it is thus not transferable.
Increasing sales of the premium models
The incentive that allows vehicle owners to access Supercharge stations at no cost was a benefit that Model S and Model X car owners enjoyed up to the beginning of 2017. At that time a limit was introduced and after hitting 400 kWh per year drivers will then be required to pay for their electricity. The bringing back of the benefit will be vital as the company produces more cars.
Recently Tesla raised the price for base configuration for the Model S and Model X vehicles and therefore with more people buying the cars then it means the company will make up for the extra costs. The company keeps revising its pricing structure and it is not yet clear for how long the incentive will last.