Boston, MA 05/30/2014 (wallstreetpr) – LinkedIn Corp (NYSE:LNKD) has already carved a niche for itself as an online platform where professionals can connect, find and be found by others. That is good news especially for the millennials that want to brag about their professionalism.
However, far from making it possible for professional connection, LinkedIn means business in all that it does. And there is no better way to understand the seriousness with which the company approaches its business than listening to the Chief Executive Officer Jeff Weiner.
If you ask Mr. Weiner how the future is for LinkedIn Corp (NYSE:LNKD), he will say something like “things will never be the same again.” For a networking company such as LinkedIn, earning the distinction of as a professional networking platform is not enough. Members always seek new and better ways to find or be found on the platform, and that means identifying and providing what members need. In addition to members that always want more, shareholders are also looking for value in their investment. That means the business must show ability to make profits.
CEO on growth strategy
According to Mr. Wiener, LinkedIn Corp (NYSE:LNKD) seeks nothing but growth. That growth should be realized in the number of members, features available to members and revenue and profits. In order to realize that growth, the CEO has revealed a growth strategy that seeks, first of all, to ensure that the platform offers the best user experience so as to retain existing users. Additionally, on the part of user experience, the company is looking for ways to make the platform easier to use so that it can speed up the addition of new members.
As if that is not enough, LinkedIn Corp (NYSE:LNKD) recently introduce a ranking feature that allows users to know how they rank or how their colleagues rank in terms of traffic. Although the CEO said that the feature should not be seen as a popularity contest, he does not rule out the possibility of the feature being an attraction for new members.
The real thing
The bottom-line in having many users on LinkedIn Corp (NYSE:LNKD) is that the effort should translate into profit for the organization. As such, the company looks to boost its efforts to attract advertisers while also making internal improvements to support austerity.