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Alphabet Inc (NASDAQ:GOOGL) Leaps Into the Wearable Industry By Buying Fitbit Inc (NYSE:FIT) For $2.1 Billion

Alphabet Inc (NASDAQ:GOOGL), the tech giant that helped make it fun to sit around surfing the web, is leaping into the fitness-tracker market by buying Fitbit Inc (NYSE:FIT) for about $2.1 billion. This deal will put the California-based Corporation in direct competition with Samsung and Apple Inc. (NASDAQ:AAPL) in the highly competitive market for smartwatches […]

Fitbit Inc (NYSE:FIT) Partners With Minnesota Timberwolves To Boost Basketball Performance Through Wearables

The NBA draft class for this particular year as a matter of fact comprised of numerous notable storylines. Most of them revolved around Lonzo Ball. It is crucial to point out that the Minnesota Timberwolves turned out to be the supreme winner of the draft. The most defining moment was indeed one week ago. That […]

Fitbit Inc (NYSE:FIT) Lags Behind Xiaomi And Apple Inc (NASDAQ:AAPL) In Wearables Shipments

Fitbit Inc (NYSE:FIT) has maintained its leading position in the wearables market for many years. It lately sparked high talk globally after it lost its ground to Xiaomi and Apple Inc (NASDAQ:AAPL). On Monday, latest International Data Corporation (IDC) report revealed that both Xiaomi and Apple are tied at the top in regards to the […]

Fitbit Inc (NYSE:FIT) Struggles With News Of Exploding Device And Unstable Future

A Wisconsin woman alleges she sustained second-degree burns when her Flex 2 blew up on her wrist. Fitbit (NYSE:FIT) gets it rough after a Wisconsin woman alleged that a Fitbit fitness tracker, a Flex 2 bracelet, on her arm blew up causing her to endure the second-degree injuries. The reports that have spread across the […]

More Than Half Of Companies Are Considering A Fitbit Discount For Their Workers

Fitbit Inc (NYSE:FIT) wearable such as the Fitbit and Apple Watches that are mostly won by runners are becoming the common on-the-job gear. These devices give employers new techniques to measure the employees’ productivity and safety and allow the insurers to keep track of the workers’ health indicators and behaviors. Today, more than half of […]

Fitbit Inc (NYSE:FIT) Announces Changes To Leadership Team

Fitbit Inc (NYSE:FIT) a global leader in the provision of health services and fitness, has instituted changes to its senior leadership team. Fitbit Inc has also given updates on the recently announced plan its business to improve its business and return to profitability. In the new changes, the company’s Vice President of Engineering Samir Kapoor […]

The New Holiday Offerings From Fitbit Inc (NYSE:FIT) Are Upgrades Of Existing Products

The yet-to-be-announced holiday offerings from Fitbit Inc (NYSE:FIT) will not be brand-new devices according to a Fitbit executive. The new product offerings are just upgrades of existing products which Chief Financial Officer Bill Zerella says will give the company a stronger lineup of new and persuasive devices. Some of the upgrades will be in Surge […]

Is Fitbit Inc (NYSE:FIT) Facing Any Real Threats from Google’s Android Wear?

Fitbit Inc (NYSE:FIT) is a fairly new player in the tech industry and so far, the company’s successes have come through its only product, a wearable fitness monitor watch. Unfortunately, a recent move from Google (NASDAQ:GOOGL), could pose as a severe threat to Fitbit and its devices. Google has made android wear compatible with iOS, […]