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Yahoo! Inc. (NASDAQ:YHOO) Ropes In Katie Couric To Diversify Into Video Advertising Business

Yahoo! Inc. (NASDAQ:YHOO) has appointed a well known TV News anchor Katie Couric to cash in on the growing demand for social media content and video advertising services. Ms Couric is responsible for the turnaround of the tech giant Yahoo. In her stint at Yahoo, she will report to Marissa Mayer Chief Executive. In her […]

Yahoo! Inc. (NASDAQ:YHOO) Releases Native Video And Video App Install Ads

Yesterday Marissa Mayer, Yahoo! Inc. (NASDAQ:YHOO) chief executive said that the organization will continue to concentrate on social, video, native as well as mobile. The firm is introducing two new ad products keeping that vision in mind. Yahoo is launching native video ads and video app install ads before its NewFronts marketing conference the coming […]

Yahoo! Inc. (NASDAQ:YHOO) Renegotiates Its Search Deal With Microsoft Corporation (NASDAQ:MSFT)

Yahoo! Inc. (NASDAQ:YHOO) has renegotiated its search contract with Microsoft Corporation (NASDAQ:MSFT). Some of the new details can be found in the document filed by Yahoo in the SEC. Some of the details of the new contracts are: 93% of the gross revenue will be kept by Yahoo when it runs a Bing ad on […]

Yahoo! Inc. (NASDAQ:YHOO) Gains Search Flexibility In Revised Microsoft Corporation (NASDAQ:MSFT) Deal

Yahoo! Inc. (NASDAQ:YHOO) and Microsoft Corporation (NASDAQ:MSFT) have arrived at an agreement that will allow Yahoo to gain more flexibility to operate its search engine. The new contract will give Yahoo more freedom to work with its other associates for its search engine. The company will also gain more control over its ad sales via […]

Yahoo Inc. (NASDAQ:YHOO) & Microsoft Corporation (NASDAQ:MSFT) Enter Into a Strategic Deal

After holding months of parleys for months together, Yahoo Inc. (NASDAQ:YHOO) and Microsoft Corporation (NASDAQ:MSFT) made an announcement that they have altered their six-year-old search partnership. The amended pact is aimed at giving more flexible approach to the way their companies’ affairs are run and the manner in which the advertising teams are -managed. Yahoo […]

Yahoo! Inc. (NASDAQ:YHOO) Is Not Targeting Acquisition of Foursquare Contrary to Recent News

There was a recent buzz involving an acquisition involving Yahoo! Inc. (NASDAQ:YHOO) and Foursquare. The two internet giants were thought to have been in talks to sell Foursquare to Yahoo for $900 million. Today officials at CNBC reported that the news is not true and location based check-in app is not going to Yahoo. The […]

Yahoo! Inc. (NASDAQ:YHOO): Why Marissa Mayer Tenure is hanging by a Threat

Boston, MA 10/14/2014 (wallstreetpr) – Yahoo! Inc. (NASDAQ:YHOO) CEO, Marissa Mayer, tenure at the company is hanging by a threat after losing support from within and from outside as poor performance rounds up her tenure. Increased competition from Facebook Inc. (NASDAQ:FB) and Google Inc. (NASDAQ:GOOG) has been the biggest test for Yahoo on its push […]

Yahoo! Inc. (NASDAQ:YHOO) Valuation Sinks After Alibaba Group Holding Ltd (NYSE:BABA) IPO

Boston, MA 09/23/2014 (wallstreetpr) – Yahoo! Inc.(NASDAQ:YHOO) is slowly returning to normal trading margins after the close of Alibaba Group Holding Ltd(NYSE:BABA) IPO. If yesterday’s events in the market are something to go by, then investors focus has shifted to the company’s ailing core business. Yahoo has on it’s hand an impressive cash balance after […]

Core Business Value of Yahoo! Inc. (NASDAQ:YHOO) Cut Down To $6.8 Billion After Alibaba Group Holding Ltd (NYSE:BABA) IPO

Boston, MA 09/22/2014 (wallstreetpr) – From the very day, Alibaba Group Holding Ltd (NYSE:BABA) has launched its IPO, it has been touching new heights. According to a recent report, it has put adverse effect on Yahoo! Inc. (NASDAQ:YHOO) as the core business value of the company is down to $6.8 billion, almost 50% of its […]

Marissa Mayer’s Judgement Day At Yahoo! Inc. (NASDAQ:YHOO) Round The Corner, Stock Inflates

Boston, MA 09/10/2014 (wallstreetpr) – Yahoo! Inc. (NASDAQ:YHOO) had a fair share of profits, presumably, as the stock price soared soon after it revealed its association with Alibaba Group pertaining to an IPO of ardent importance. Marissa Mayer is upbeat in confronting the myriad of decisions that shall veritably define her scope of work and the […]

Yahoo! Inc. (NASDAQ:YHOO)’s Investors And CEO On Cloud Nine Ahead of Alibaba IPO

Boston, MA 09/03/2014 (wallstreetpr) – It seems that Yahoo! Inc. (NASDAQ:YHOO)’s shareholders as well as Chief Executive Officer, have finally come out of the long spell of doom after being kissed by the profitability generated by company’s stake in Alibaba. After having waited for several years, Marissa Mayer, the CEO of Yahoo and its shareholders, […]

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