Boston, MA 09/12/2014 (wallstreetpr) – T-Mobile US Inc (NYSE:TMUS) added the highest number of subscribers in August 2014 than it has done in any other month in the past. The company benefited from its promotion activities that also seek to poach subscribers from rival networks. T-Mobile said its subscribers would also be able to seamlessly switch between carrier and Wi-Fi networks where it lacks coverage.
The carrier added 2.75 million subscribers in August, which was also a record subscriber gain in a month. T-Mobile’s gain of subscribers signals a significant turnaround in the company because until recently it was losing subscribers left, right and center. The combination of network expansion, improvement in network quality and aggressive promotions are cited as the reasons behind T-Mobile’s big subscriber gain. The carrier also recently announced adding the most wireless customers in a quarter than its other major rivals. For the past one year and a half, T-Mobile has been running aggressive promotions that mostly hinge on competitive pricing.
In another clear attempt at gaining more wireless subscribers, T-Mobile US Inc (NYSE:TMUS) announced that it will enable its handsets to allow its customers to switch easily onto Wi-Fi networks in places that are not covered with its network. T-Mobile’s network is mostly in urban centers, and that gives it a competitive disadvantage against rivals AT&T Inc. (NYSE:T) and Verizon Communications Inc (NYSE:VZ), whose networks stretch across the country. However, T-Mobile hopes to compensate for that through Wi-Fi-enabled phones.
Apple Inc. (NASDAQ:AAPL) recently announced plans to roll out iPhones that support seamless switching between carrier networks and Wi-Fi connections. According to T-Mobile US Inc (NYSE:TMUS)’s CEO, John Legere, the Wi-Fi-enabled iPhone announcement supports their Wi-Fi connectivity agenda, which is to allow subscribers to do more with their devices.
Although T-Mobile US Inc (NYSE:TMUS) is keen in acquiring subscribers, the company is also targeted for acquisition. Just when Sprint (NYSE:S) dropped it’s roughly $32 billion pursuit of the carrier, French telecom firm, Iliad, came forward with $15 billion to acquire a controlling stake in the business.