Mobile wireless carrier T-Mobile Us Inc (NYSE:PCS) revealed plans to extend its services to Mexico and Canada.
The firm whose services only spanned across the United States announced the move that it will bring its mobile and data plans beyond its current borders in a bid to increase its user base. This is good news or Mexican and Canadian residence because they will no longer be charged roaming fees. Additionally they will be able to make calls from anywhere within the three regions for free. The announcement was made yesterday during a journalist briefing.
T-Mobile Chief Executive John Legere said that the company has been putting in a lot of effort to make the shift from the old systems to the new ones. He also said that the company has been employing a lot of strategies to attract new clientele to the network by offering attractive deals. The hard work might be paying off as expected. In the first quarter of 2015, the company brought in an additional 2.1 million clients, bringing its total clientele to 58.9 million. T-Mobile can, therefore, boast that it has more customers than its rival firm, Sprint Corp (NYSE:S).
The announcement was the second time the company has revealed plans to make changes to the pricing strategies. Towards the end of June, the company introduced a new service called Jump on Demand where subscribers can subscribers can upgrade their mobile phones for a maximum of three times each year. T-Mobile also introduced a limited promotion where customers can purchase the iPhone 6 through a contract for $15 per month but only if they trade in their current smartphone. Towards the end of 2014, the company introduced a service called Data Stash where subscribers could carry over their unused mobile data.
T-Mobile Us Inc (NYSE:PCS) also has a service where the LTE calls can seamlessly receive calls via WIFI networks. All these and many more changes have played a significant part in strengthening the company’s presence in the highly competitive industry.