Sustainability in 1920’s Atlanta Meets Miami Vice and Vagueries? (SEFE)

Queue Scott Joplin’s “The Entertainer”, or don’t. That seminal piece of music that helped “The Sting” win 1973’s Academy Award for Best Picture is back. Everybody likes a good scam put to music.

Perhaps it is not a scam. Perhaps it is the most innovative company on the planet on the cusp of a breakthrough. Though to watch AMC’s “The Walking Dead”, it would force you to realize that Atlanta is for the most part gone, the CDC HQ equally gone, and the “Housewives” annoying if you realize there has been no zombie apocalypse without the misuse of bath salts recently.

What is SEFE (OTC: SEFE) doing that so enthralls investors? The editor of allows no first-person writing for good reason. He would undoubtedly find himself occasionally reining in miffed, gobsmacked writers. That said, he has one.

One of these aforementioned writers saw this recent SEFE film and understood less. He understood that the company uses an atmospheric electricity collection system tethered outside of existing power grids that looks like a science fair demonstration from middle school students in a poor school district. These collection systems involve balloons and the research of Hermann Plausson who had a patent awarded in 1925.

The company’s mission statement says nothing, but happily defends its lack of saying anything as proprietary, precautionary and James Bond confidential:

“SEFE focuses on pushing the boundaries of what’s possible, embracing innovation and employing the cutting-edge to solve problems, and offering sustainable solutions to a world hungry for invention, direction and leadership. SEFE is technology- and solutions-driven, focusing on developing inventions that provide a real-world impact and true profitability. So, success is measured by both a sustainable return on investment, as well as a project’s sustainability from an environmental perspective.”

Then enters the CEO, whose name is far too close to Don Johnson (Don Johnston). His suit makes one wince. The company’s equipment is equally deplorable and even included a Tesla coil in glass and a child’s hands. However, its stock rose nearly 20% today on a volume of nearly 2 million shares traded. The stock opened at $0.22, saw $0.28, and closed at $0.26.

There is, however, little rhyme or reason to this stock’s performance. Unless, of course, you include last week’s equally entertaining, dust-filled helicopter flight filled with a complete lack of specifics beyond this statement:

“The excitement of our team continues to build as we perfect our technology and discover the most effective methods of harnessing atmospheric electricity at the lowest cost,” commented SEFE CEO Don Johnston. “The data collected will help significantly in determining how much electricity can be generated by each unit over a period of time based on location, altitude, weather and other factors.”

Once again, no one is suggesting you do not look into SEFE, just be all sorts of careful. You might get dust and vague in your eye.

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Published by Brendan Byrne

While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. You may contact Brendan via his email ( or his Google+ page (