Sprint Corp (NYSE:S), the communications and services company that provides better avenues to connect its customers to the things they value, has debuted an online video series in conjunction with Onion Labs featuring Verizon Ex customer Paul Marcarelli.
The online video series, which takes a satirical look at the popularity of Paul Marcarelli – the guy who used to ask if you could “hear me now” with Verizon and later switched to Sprint. To the surprise of the public, he appeared in the Sprint advertisement, which is a proof that the popularly tagged ‘Paul effect’ is taking a huge grip on everyone in the country in question.
The quite humorous partnership with Onion Labs tends to be Sprint’s most successful advertising campaign yet, as it features Paul. The online video series titled ‘Your World with Luther North,’ is divided into six parts and very similar to a TV news. The online series capture how Americans’ are so into Paul.
Roger Sole, Sprint Chief Marketing Officer stated “We wanted to have some fun with the fact that Paul switched to Sprint from Verizon. We worked with Onion Labs to develop a series that takes a fun approach to switch.” The switching of carriers by Paul, along with the fans generated from the public switch, was an excellent platform for Sprint and Onion Labs to capitalize on.
The online video series :’Your World with Luther North’, is said to covers topics like ‘ the Switcheroos’ where Paul impersonators were dressed in a yellow shirt and had with thick glasses on, with t new parents naming their children after Paul.
This is reported to be a Hollywood biopic based on Paul, which involves a huge budget, following the creation of a 30-foot statue of Paul that is visible from space.
The Vice President and General Manager Onion Labs, Julie Scott expressed; “It’s not every day that someone so iconic publicly switches to a competitor, but the truth is Paul is just an average guy who switched to Sprint.”
She further stated that they worked with Sprint to form a ridiculous parody of a news magazine revealing the amazing effect of Paul’s decision all over the nation.”
The initial Sprint advert that featured Paul made its debut in June 2016 calling attention to Sprint’s vast and improved network. Also to throw more light on the extra savings that can be gotten form the offers made by Sprint.
However, Paul has since been used in varieties of print media, TV, online and digital advertising for the Sprint brand. The public response to the Paul campaign has been incredible, as the real advert has over 14 million views on YouTube.
In addition, Sprint also ensure that customers who switched to Sprint just like Paul, will get to pay just $30 per month “per line for four lines.”