Boston, MA 09/22/2014 (wallstreetpr) – Sky-mobi Ltd (ADR) (NASDAQ:MOBI), has entered into an agreement with China Unicom (Hong Kong) Limited (ADR) (NYSE:CHU) to become its official business partner in three of China Unicom’s coastal provincial divisions to promote data consumption and share a portion in the revenue.
Expressing his contentment with the deal, Michael Tao Song, Chairman and CEO of Sky-mobi Ltd (ADR) (NASDAQ:MOBI) said, “We are happy to expand our business cooperation with China Unicom, further demonstrating our reliability and value-add as a partner of the Chinese telecom operators.”
Sky-mobi has been working with handset companies to pre-install its app store, Maopao that allows users to browse and download numerous applications as well as content like games, music and books. It has also tied up with several content providers to offer users applications and content titles.
Song stated that Sky-mobi Ltd (ADR) (NASDAQ:MOBI) has now gone a step ahead with the support of their Maopao platform and over 200 million users and is tracking user behavior via big data technology and cloud computing to recommend content and games to users. He further added that Data Traffic Manager, a mobile application that enable users to monitor their data consumption and buy data packages has been a key factor in increasing data consumption.
Sky-mobi is now employing another innovative strategy to expand its foothold in enormous China data market. Sky-mobi Ltd (ADR) (NASDAQ:MOBI) will essentially act as a “data traffic bank” accepting deposits of monthly unused data. Users will be free to withdraw these data deposits at their will or even share these with their relatives and friends across all three Chinese telecom networks. Song said that the reforms in the Chinese telecom industry and their collaboration with China Unicom have given a major impetus to this strategy and he was hopeful of gaining at least 1% market share in the $50 – $70 billion Chinese data market in the near future.