The share prices of the world’s most popular search provider, Google Inc. (NASDAQ:GOOG) had increased to move past $900 for the first time owing to effective product enhancements taken up by the company. The shares rose by 3.2 percent to reach $915.89 at the close, the highest since the initial public offering of Google Inc. (NASDAQ:GOOG). The increase in share prices is also partly contributed by the rise in price target by Morgan Stanley analysts to $996 from the previous $932.
Google Inc. (NASDAQ:GOOG) had many attempts to enhance its products to attract more customers and gain market share from its competitors. The product enhancements include unveiling of subscription based music streaming service and overhauling of its Google Maps. In addition, Google Inc. (NASDAQ:GOOG) also plans improvements in its Android operating systems, overhaul of the search engine and unveiling of Glass computing spectacles.
The music service offered by Google Inc. (NASDAQ:GOOG) at $9.99 per month will give the users more reason to use Android operating systems which had already viewed more than 900 million activations. The All Access music service will now make available more than millions of songs on both Web browsers and mobile devices.
Revamp of Google Maps
The lead designer at Google Maps, Jonah Jones reported that the recent enhancement to the Maps would ensure more context and recommendations for the target locations entered by users. This would enhance the usage of the Maps service provided by Google Inc. (NASDAQ:GOOG).
Google Inc. (NASDAQ:GOOG) had also made many additions to the Android operating systems which include tools to make money from software purchases or advertisements. The revenue gained from Google Play store which is used for downloading of games and other software had increased by 2.5 times over that of the previous year.