Boston, MA 03/18/2014 (wallstreetpr) – Sequential Brands Group Inc. (NASDAQ:SQBG) has announced the appointment of top strategist Jameel Spencer as its new Chief Marketing officer who will reporting directly to the company’s Chief executive officer Yehuda Shmidam. Mr. Spencer will be required to develop global marketing strategies for the company’s consumer brand portfolio which includes William Rast(R) People’s Liberatin (R) AND Revor (R).
Jameel Spencer will still be working with long time clients Shawn carter and Sean Combs under his label Brand Mater which is a subsidiary of Sequential Brands. Jameel is a highly regarded strategist in the industry who is seen as the right man, able to help Sequential Brands capitalize on its momentum to ensure success of brands
Jameel Spencer is a proven marketer who has helped grow various types of brands and personalities having served as the president of Blue Flame Marketing at Bad Boy Worldwide entertainment. He is credited to have seen the growth Sean Combs brands as well as other corporate clients such as Calvin Klein and Microsoft.
Sequential Brands European Expansion
Sequential Brands Group Inc. (NASDAQ:SQBG) has announced the expansion of William Rast fashion brand co-founded by Justin Timberlake to premiere department stores across Europe. The company expects to launch in European retailers such as Manor Switzerland, Appelrath (Germany) USC (London) and online stores Zalando (Germany).
Tracy Ayala co-founder of William Rast has exuded happiness of the expansion of William Rast brands to European markets, clearly showing how far the brand has evolved while also maintaining the same look and feel of Tennessee roots. This presents the perfect opportunity for the brand to offer American fashion to European markets
The European rollout is in line with Sequential Brands global strategy aimed at propelling international growth especially in markets in Asia Latin America and Middle East
Sequential Brands Group Inc. (NASDAQ:SQBG) was up by 8.29% on Monday opening session closing the day at a high of $7.45
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