Retailers Rush to Cash in on Amazon’s (NASDAQ:AMZN) Prime Day

Duncan Oleinic - July 10, 2019

In mid-July every year, Amazon (NASDAQ:AMZN) offers a shopping holiday to shoppers subscribed to Amazon Prime. The event lasts for 36 hours and offers the best opportunity for shoppers to amass gifts due to stellar savings. This year, rival retailers are in the game and they want to give the online retail giant a run for its money.

Deal Days for Target shoppers

Target (NYSE: TGT) is offering two days of deals from July 15 to July 16. Dubbed “Deal Days”, Target will offer discounts up to 40% on items like furniture and up to 30% discounts on cookware and small appliances.

Prime Day is a huge day for millions of Prime shoppers across the globe. Since its inception in 2015, the shopping holiday was going for just a day, or 36 hours tops. The event provides a huge opportunity for Amazon to highlight its own products. Products which use Alexa come with huge discounts. Given the increasing popularity of the event, Amazon offered to extend Prime Day to run for two days this year.

For Target, the trick is that all shoppers will have access to the huge deals available during Deal Days. Also, nobody will need any kind of membership to access the deals. Last year, Target ran a similar event but it lasted only for a day.

Walmart and other retailers are on board

On the other hand, Walmart (NYSE: WMT) is doing what can be termed as the curtain raiser to the Amazon Prime Day 2019 shopping bonanza. Dubbed Walmart’s Summer Savings, the event will kick off officially on July 14 but with some deals like gaming will launch as early as July 12.

Unlike Target’s and Amazon’s, Walmart’s shopping holiday will run for close to a week. The retailer reiterated that no special membership will be required to access the deals. Depending on the location of the shopper, Walmart will be offering free shipping on items worth $35 and above.

However, the giant retailer has not revealed any specific discounts during the sale. But deals will include new items like games, and game accessories among others.

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Duncan Oleinic

Duncan Oleinic is from New Yourk. After graduating with a degree in physics, he began his career as an analyst in a broking firm. Through this experience he was able to advance to the role of correspondent for a U.S based financial news provider, where he worked from 2001 to 2007. He subsequently joined a merchant banking firm as a financial analyst focused on valuing unlisted companies in the sub-continent. Over the course of his two years here, he performed valuations of several media companies which were later acquired by peers.

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