Boston, MA 08/28/2014 (wallstreetpr) – It is already known that BlackBerry Ltd (NASDAQ:BBRY) is trying to make a comeback in the smartphone market, and it has even transferred its phone manufacturing responsibilities to a Taiwan company known as Foxconn Technologies. However, the latest market finding reveal that the U.K. is one market that things are falling apart for BlackBerry no matter how hard it tries to right the ship. According to research firm eMarketer, BlackBerry is on the path of losing its third position in the U.K. smartphone market to Microsoft Corporation (NASDAQ:MSFT).
BlackBerry Ltd (NASDAQ:BBRY) once dominated the smartphone market, in fact, it is a pioneer in the market. However, the coming of Android and iOS devices has knocked it out, and it trails in several markets, including the U.K. where it currently ranks as the third most popular smartphone brand. However, according to eMarketer, BlackBerry will shed 35% of its U.K. smartphone market share this year such that its phones will only in about 2.4 million hands. As if that is not grim enough, the researchers predict that BlackBerry’s popularity will decline further in 2015, which means that there will only be about 1.4 million BlackBerry devices in the U.K.
Losing third place
As all that happens, Microsoft (NASDAQ:MSFT) is expected to gain market share this year and again next year, such that it will become the third most popular player in the U.K. smartphone market. The researchers see Window Phones being in the hands of 3.5 million U.K. users by the end of 2015, which will give Microsoft 9% control of the market, compared with BlackBerry Ltd (NASDAQ:BBRY)’s diminish share at $3.5%.
Reaching out to former customers
Although BlackBerry Ltd (NASDAQ:BBRY) is losing ground in the U.K. as is the case elsewhere, it is still in the hearts of enterprise users and those seek high-end mobile security. Under its new CEO, John Chen, BlackBerry is trying to reach out to its former enterprise clients with enhanced mobile security solutions, and they are winning going by their most recent reports.