Modifications to the Instagram policy by Facebook Inc. (NASDAQ:FB) may assent the use photographs of teenagers for marketing by advertisers. This has raised an alarm of apprehension regarding security and privacy.
The amended policies pertain to users starting from the age of 13. These latest policy changes facilitate marketing messages by Instagram using the names, content, photographs and all the other substance. These changes which are due to be effective from next month will have abusive results.
When we talk about social networking, Facebook Inc. (NASDAQ:FB) is the first mention. Over a billion people are using its services. Mark Zuckerberg, Chief Executive Officer of Facebook Inc. (NASDAQ:FB), stated in September that there will be changes in policies for Instagram to augment revenue through its services.
As per Jeffrey Chester who is the executive director of the Center for Digital Democracy, Facebook Inc. (NASDAQ:FB) witnesses the teenagers as digitized goldmine. The group, with which Chester is associated, has the utmost focus on issues related to privacy. He also said that they will be pressing the issuance of policies for teens’ protection from Federal Trade Commission.
In a blog posted by Instagram, the modifications brought in the terms and the policies aim at shielding the members and averting abuse at the same time. According to reorganized and restructured terms of usage, in cases where the users are young, that is, if they are less than 18 years of age, it is represented that a guardian or at minimum one parent has also given the consent and agreement to the entire content of the user to be used for the purpose of marketing,
The most up to date policy document, it is mentioned by Instagram that there may be times that it does not recognize and classify the paid services or the content that is a sponsored one. The company also stated that it does not assert the ownership of any matter on the services provided but there is a possibility that some of the companies may make payment for displaying, the names of the users, the likeness that they have expressed or the photographs linked to the content that is being sponsored.
The company said that their new and restructured policy aids Instagram, as a segment of Facebook Inc. (NASDAQ:FB) to run without more problems and enable it to share the required information among both the groups. It further mentioned that it will assist in fighting spam better than before and more efficiently, detecting the problems of the system faster, and building enhanced traits for all by comprehending the use of Instagram.
Shares of Facebook Inc. (NASDAQ:FB) were up by 3.59% to close at $27.71
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