There are all indications that the cryptocurrency industry is attracting people from all walks of life. In the recent past, the market has attracted massive interest from well-known football clubs one of them being Liverpool FC. Reports have it that the club has entered into a partnership with a global fintech company TigerWit Limited based in the United Kingdom. The unique thing about the partnership is that it comes at a time when the launch of blockchain-based trading apps by different market players is becoming the order of the day.
The global partnership will focus on generating interest for TigerWit’s new trading app
Liverpool FC is one of the most popular Premier League football clubs in the world. The club has won various prestigious awards and League Titles bringing to itself global attraction from high net worth sponsors. Through the partnership, TigerWit will be taking advantage of the club’s global position to attract clients to its new trading app. It will ride on Liverpool’s brand recognition and visibility to drive downloads of its advanced new trading app.
The partnership will be exposing the app in core markets such as the UK, Europe and Asia where Liverpool FC has acquired tremendous numbers of supporters. A majority of these markets trade in forex, indices, commodities, and metals and the blockchain-based settlement technology app offer customers ease of access to the said markets.
Trading can be and should fair for all traders
According to Tim Hughes, TigerWit CEO the market should more transparent and fair. Regardless of their experience or size of business, all traders should have an equal share of exposure. This is the sole reason behind the development of technology app. Henceforth it should be able to trigger a greater sense of security efficient processes.
The managing director at LFC who also doubles up as a chief commercial officer notes, “Through this new partnership with TigerWit, we look forward to marketing activations, which help bring our fans around the world even closer to the Club.”
All said and done, the truth of the matter is the football industry has attracted a cumulative audience in the 202 countries where the sport is played. The popularity of the sport has generated hundreds of sponsorships.