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PepsiCo, Inc. (NYSE:PEP) Launches Soda Fountain To Wrestle Market From Coca-Cola Company (KO)

Boston, MA 05/22/2014 (wallstreetpr) – The battle for a bigger share in the soda market has just moved a notch higher with the introduction of ‘Spire,’ a soda fountain from the beverage maker PepsiCo, Inc. (NYSE:PEP). The company said its touchscreen device that helps soda enthusiasts to make their own drinks at home comes with many things than what the devices that are already on the market can offer.

In other words, PepsiCo believes that its soda fountain will knock out what the rival Coca-Cola Company (NYSE:KO) already provides.

With soda sales declining in North America and around the world as people become more concerned about artificial sweeteners, PepsiCo and Coca-Cola have in recent years sought to bring a sales booster to the market.

The Coke maker was the first global beverage maker to bring a device to the market that allows people to make their own drinks and achieve different flavors as they please. Now the turn has come for PepsiCo, Inc. (NYSE:PEP) that just introduced a model of soda fountain that its CEO Indra Nooyi said is a 21st and 22nd Century device.

Spire may mean both Aspire and Inspire and more

PepsiCo launched Spire in models that include Spire 1.1, Spire 2.0 and Spire 5.0 is coming soon. The company expects its touchscreen device to challenge with the potential to overcome Coca-Cola’s dominance in the soda fountain market. The range of PepsiCo’s soda fountain devices can be used in malls, movie theatres, restaurants and college halls.

The Spire 1.1 allows users to make up to 40 beverage flavor combination while model 2.0 allows making of up to 500 combinations. The upcoming model 5.0 will allow up to 1,000 combinations. The company said the device will support a wide range of its drink brands.

Coke dominance

PepsiCo, Inc. (NYSE:PEP) is out to wrestle Coca-Cola’s currently largest market share of soda fountains at 70 percent in the U.S. Coca-Cola’s soda fountain device is known as Freestyle and in recent times it has sought to make it better to expand its market share.

Published by Flavia Carruth

Hi, I am Flavia and have done my MBA with finance as specialization and a Bachelor in Economics with 4 years of experience as Financial Analyst in leading Software Firm. I have passion for article writing, report making and stock market Analysis.

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