Boston, MA 10/21/2013 (wallstreetpr) – Oracle Corporation (NYSE:ORCL) has announced its acquisition of Compendium, an online marketing firm based in Indianapolis. However, the financial aspects of this deal are still very scan and the company would not divulge.
The magnet that has attracted ORCL into Compendium is believed to the startup firm’s ability to develop a platform which allows enterprises plan, publish and monitor content performance.
Compendium is just a 6-year old up-and-coming company that is already promising surprises. In its client network are big enterprise names such as Trane, CVENT and Gymboree. The acquisition of Compendium comes just when the enterprise software and computer hardware company is celebrating its new standing as the world’s No.2 software company after relegating IBM to the third place.
A similar acquisition as this one of Compendium occurred in December 2012, when ORCL took over Eloqua in $871 million deal. The addition of Compendium is expected to bolster ORCL’s performance in enterprise cloud-based solution. The enterprise cloud-based software giant has been on a spirited rally against its competitor Salesforce for which analysts now see this latest acquisition as a full-war declaration against the rival Salesforce.
Perhaps this is best illustrated by considering that at $2.5 billion last year, Salesforce acquired ExactTarget in which Compendium’s present boss Chris Baggott was a co-founder. Now the battle for control of cloud-based solutions targeting enterprises cannot get more red-hot than this.
The Compendium’s acquisition comes as a much needed complement for ORCL’s Eloqua Marketing Cloud solution for the enterprise customers. And obviously, it is set to boost the company’s revenue and investor earnings.
Compendium now joins ORCL to provide data-based content marketing platform which enables marketers to deliver their content using the right channels, to the right individuals and at the right time. So in a way, ORCL has succeeded in transforming itself into a one-stop shop for the cloud customer relationship and sales services. A fete that has already started bearing fruits as indicated by the company’s positive show in Friday’s closing, gaining 0.09% to close up $32.90.