Office Depot Inc (NASDAQ:ODP) recently marked its further presence in Europe by announcing its partnership with companies in Malta and Romania. Office Depot partnered with Austral Trade S.R.L. in Romania and Complete Supplies LTD in Malta. With the new links with the local partners in these places, Office Depot has managed to swell its geographical customer base in Europe.
The partnership benefit to Office Depot Inc
The company, which is the parent to Office Max and Office Depot, will derive benefit from this partnership because of established footholds of the local companies there. Austral Trade S.R.L. as well as Complete Supplies LTD have a strong position as the recognized leaders in Romania and Malta, respectively. According to Senior VP of Office Depot Inc’s contract sales Europe department, John Moore, the partnership will help the company in reinforcing its footprint on the European soil. This will allow Office Depot Inc in attracting more international customers in an effective manner.
Office Depot’s presence in Europe
The company claims itself to be the #1 reseller of office services and products in Europe. It already has a total of 6,000 associated in the continent and sells products through its brands- Viking and Office Depot. Europe proves to be an important region for this U.S. based company because of strong customer base. Office Depot Inc already has its presence in thirty different countries through its subsidiaries in the UK, Switzerland, Sweden, Spain, Slovakia, Germany, France, Italy, Netherlands and others.
The company always looks as Europe as an attractive market, which is evident from its strategic moves there. Office Depot Inc uses a mix of strategic partnerships, joint ventures and company-owned operations in this continent. It has its exclusive shops in France and Sweden as well. Apart from Europe, Office Depot Inc (NASDAQ:ODP) has also stretched its geographical boundaries to Middle East and Asia-Pacific regions.