Northern, WI 1/17/2013 (WallstreetPr) –The world’s most widely used social networking site, with over 1 billion users launched a new search tool aimed at providing its users with better services. Apart from this, the newly launched search tool is viewed as an alternative to already available services on LinkedIn Corp., Google Inc. (NASDAQ:GOOG)., and Yelp Inc. The latest search tool, named ‘graph search’ allows its users to search and connect to people of similar interests.
Search engines like LinkedIn and Google are viewing ‘graph search’ as a potential threat to their companies as it is more user friendly and lets people meet other people from the same field or interest. The USP of ‘graph search’ is that when a query is posted on this search tool, it gives the appropriate answer instead of providing or directing to other links. This new facility launched by Facebook, Inc. (NASDAQ:FB) is being tried on a limited number of members. The data is sourced from a collection of 240 billion images and more than a trillion web pages. It also poses a threat to Google Inc. (NASDAQ:GOOG), which is the biggest search engine and entertains around 100 billion queries per month. Facebook, Inc. (NASDAQ:FB) also has a partnership with Microsoft Corp’s Bing search engine, which can deliver more results from the web.
Facebook vs Google
Mark Zuckerberg said he wants to work with Google Inc. (NASDAQ:GOOG) but it hasn’t worked out the deal over using people’s data yet. With the launch of new Graph search, the search on Facebook, Inc. (NASDAQ:FB) will be more efficient but privacy will be deeply instilled in the system. Google Inc. (NASDAQ:GOOG) is slowly moving into the shoes of Facebook, Inc. (NASDAQ:FB) by launching Google+ in 2011. The two brain child behind ‘graphic search’, Lars Rasmussen and Tom Stocky were former employees of Google Inc. (NASDAQ:GOOG). The newly launched search tool will enable its users to spend more time on the site. According to Zuckerberg, the search tool will not be relying on keywords which will help the user search any information relevant to his/ her subject of interest in one go by combining the complete phrase.
Working of ‘graph search’
The ‘graph search’ helps in easing out the work pressure of the recruiters by helping them in searching and finding the right candidate. The new search tool launched by Facebook, Inc. (NASDAQ:FB) will save the average time spent on Google Inc. (NASDAQ:GOOG) to find or search people of similar interest. The graphic search will be located on the top left side of the home page. This tool will enable the user to post the query regarding any relevant subject. The tool will reply by posting specific key words and it answers the potential searches available on the net. Facebook, Inc. (NASDAQ:FB) has plans to enlarge the service by linking other social networking sites and online services. This feature is only available in English, but there is a plan of expansion by linking it to the mobile. This newly launched feature has basic advertising techniques that displays previous results and it also lets highlight the search below the box
Shares of Facebook, Inc. (NASDAQ:FB) were down by 0.83% to close at $29.85
Shares of Google Inc. (NASDAQ:GOOG) were down by 1.34% to close at $715.19
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