Boston, MA 05/09/2014 (wallstreetpr) – To the extent that more and more people are spending more and more time online and prefer to watch even TV shows and movies online, the audience for Netflix, Inc. (NASDAQ:NFLX) expands. But at the same time, more and more businesses are getting into the business of streaming and consumers have more options than ever before including Amazon.com, Inc. (NASDAQ:AMZN) Prime, HBO Go, Hulu.
Netflix’s success in original programming with House of Cards and other shows has prompted companies like Yahoo! Inc. (NASDAQ:YHOO) to get into the business of making online shows. So the Netflix-inspired culture of binge-watching of TV and online shows is going to spread.
Subscription Price Hike
Netflix, Inc. (NASDAQ:NFLX) is raising the price of its video subscription service from $8 to $9 per month for its new U.S. subscribers but its existing 36 million subscribers will get to access the service at the existing rate of $8 per month till May 2016. This is Netflix’s first price increase in nearly three years and it is as per an announcement that the company had made last month to raise its rates. This 12.5% price increase for only the new customers is a far cry from the last time when it raised prices by 60% and lost 800,000 customers in a few months.
Meanwhile, for customers in the U.K., Netflix revised its monthly fee from £5.99 to £6.99 for new customers. The prices will remain same for existing customers for the next two years like in the U.S. A lower-resolution “SD” quality service will however continue to be priced at £5.99.
Netflix, Inc. (NASDAQ:NFLX) is raising prices for almost all of its 46 million subscribers globally.
A Logo Redesign
In keeping with changing needs and changing business model — Netflix has transformed from being a DVD supplier in the last century and needs a logo that is not jarring on billboards and is legible from a distance as well as on small screens — Netflix seems to have subtly redesigned its logo whereby it has taken away the flaming hot red background.
Breaking Bad in 4K Clarity
Netflix, Inc. (NASDAQ:NFLX) will start streaming Breaking Bad in 4K resolution from next month. As of now, Netflix offers House of Cards in 4K and plans to film all their original programming including Orange Is The New Black in 4K resolution.