Natur Intl Nabs Former Heineken Chief as Director


Shares of functional food and beverage company Natur International (OTCQB: NTRU) are gaining in Wednesday  trading following news that Frans van der Minne has joined Natur’s board of directors. The news comes on the heels of Natur preparing for expansion through the completion of a $7.2 million capital round and revamping of the C-suite and board.

Founded four years ago, the Amsterdam-based company has its roots in natural and organic plant-based foods.  The restructuring is underscored by a quest to capitalize on the burgeoning hemp industry by expanding into functional products containing cannabinoids and terpenes.  There is a quickly moving global trend towards consumption of cannabidiol (CBD), a leading cannabinoid found in both cannabis and hemp that doesn’t come with the psychoactive high associated with marijuana.

CBD is widely heralded for a full spectrum of opportunities in healthcare innovation, including treating PTSD, skin disorders, pain and hard-to-treat diseases like epilepsy and cancer.

The van der Minne Effect

Since 1975, van der Minne held various leadership positions with global beer giant Heineken (OTCQX: HEINY).  During his tenure, van der Minne served as director of the company’s export group, as well as president and CEO of Heineken USA.

As CEO of Heineken USA, he initiated the relationship with FEMSA (NYSE: FMX) (Fomento Económico Mexicano, S.A.B. de C.V.).  FEMSA is one of the largest companies in Mexico and biggest convenience store chain in the country.  It also is 47.9% owner of Coca-Cola FEMSA (NYSE: KOF), the world’s second largest bottler of the famous soda pop.

Subsequent to van der Minne returning to the Netherlands in 2006 as an executive director, Heineken bought FEMSA’s brewing business in an all-stock deal.  Today, FEMSA still owns 20% of the Heineken group.

Now van der Minne is bringing his history of international consumer goods success to Natur.

“I am delighted to be an integral part of the newly seated board of Natur and am excited about the future of the company,” he said in a statement today.  He concluded, “I believe its vision, leadership and capabilities positions Natur for European consumer goods market success.”

NTRU Stock Info

Shares of NTRU are trading up 39.3% at 8.5 cents in Wednesday action, albeit on just 10,500 in volume.  The company has a small public float of 13.83 million shares. With the jump in value, Natur has a market capitalization of just $8.04 million, according to data from OTC Markets Group.

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Published by Benjamin Roussey

Benjamin Roussey is from Sacramento, California. He has two master’s degrees and served four years in the U.S. Navy. His bachelor’s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master’s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing.

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