Boston, MA 09/08/2014 (wallstreetpr) – Moms Demand Action (Moms) for Gun Sense in America launched new ad campaign ‘Guess Which One’ against the popular retailer The Kroger Co. (NYSE:KR).
Guess Which One
Both digital and print media features individuals are carrying firearms in the supermarket along with people who carry few objects like foods or skateboards or in inappropriate attire. These are the images that the retailer prohibits as per the policy of Kroger stores and allow people with loaded guns.
The campaign primarily intends to convince the management of Kroger to change the policies to prohibit the incidences of gun violence in and out of their stores.
The Moms tries to establish a common-sense gun reform while approaching through this campaign due weak gun laws across all states. Majority of the states allow people to carry loaded guns in public with or without any minimum requirement such as training or license.
Moreover, 40% of the gun sales do not have any background check whether the person is from any criminal background or not. As a result, the incidences of gunfire are gradually increasing as there is no strict regulation to carry or own guns.
The Moms demands action from companies, educational institutions and lawmakers to take the intuitive actions and shows the strictness towards such prohibition instead unharmful objects.
More than 115,000 people already signed the petition to call The Kroger Co. (NYSE:KR)’s management to prohibit open carrying of firearms in their supermarket. Viewers ask through this campaign that item should ban on carrying in a public platform for the betterment of people as well as society. However, the retailer’s management is reluctant to prohibit its shoppers to confront of carrying firearms.
But, the Moms demands that if The Kroger Co. (NYSE:KR)’s want safety of their employees as well as customers, they need to impose the policies of prohibition on such open carry cases. The campaign follows a similar action across the supermarkets so to insist them to stand along with the Moms and adopt a policy that prohibit carrying of firearms openly in public.
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