Boston, MA, 11/15/2013 – The Chief Executive Officer of Zynga Inc (NASDAQ:ZNGA), Don Mattrick has been following different strategies and techniques form the company with the help of which the company can expand and grow its business. Due to the reputation of social games and not only a money making firm, the Chief Executive Officer of Zynga Inc now seems to be pursuing the mobile gaming market more aggressively after having the Zynga Inc’s failed real money making casino gaming potential. The money making casino gaming potential was abandoned earlier this year as it proved to be an unsuccessful strategy which was taken by the management of Zynga Inc.
The mobile gaming market is being expected to provide a significant growth to the organization over the next few years.
Moreover, the Chief Executive Officer of the company, Don Mattrick is more focused towards revamping the mobile gaming of the company. Earlier, the company planned to withdrew their plans of launching the real money gambling market and rather than this now the company is focusing more on the mobile gaming market. According to Don Mattrick, the real problem behind the declining user base of Zynga Inc is the proper execution of the plans in the gaming sector.
According to a source, the global mobile gaming market is expected to increase by 27.3% on yearly basis to $23.9 million. Also there are more than 966 million people who love playing games on their mobile phones. The data made available also shows that on an average there are around 368 million people who spend $2.78 per month on the mobile games. This spending on the mobile games is likely to go up by 50% per month in the coming years.
The management of Zynga Inc is also hoping to gain a strong foot hold with the help of this increasing mobile gaming platform.